First it was Facebook. India’s potentially enormous, and as yet largely untapped, internet and mobile phone market will see about half a billion people come online over the next few years (I hope soon to write at some length about its implications). And this in the country that will enjoy the world’s best economic growth for the next two decades.
Mark Zuckerberg was salivating over this juicy prospect and launched a portal called ‘Free Basics’ that tied the user to Facebook’s domain in exchange for free online access. Except of course it wasn’t free because Facebook decided what sites could be accessed and would eventually have its own access to the most valuable of all commodities: the users’ saleable metrics and private information, the bread and butter of Facebook’s business.